Project Overview
This project was a sustainability-focused partnership involving three companies — Southwest Gas, U.S. Gain, and the Regional Transportation Commission (RTC) of Southern Nevada. Each company shared the common goal of expanding clean fuel transit options throughout Southern Nevada by providing RTC’s transit buses with cost-effective and environmentally sustainable fuel sources.
Cover of Construction Connection Magazine - May 2022 Issues
My Role and Achievements
The Challenge
With the project in full swing, the clients were looking for a creative strategy to publicize their partnership to the Southern Nevada public. I suggested using an RTC bus as a moving billboard to promote the initiative, maximize visibility, and connect with the local community who sees and rides these buses daily. All three companies relied on me to deliver the creative vision for this project, requesting that the design be: attention-grabbing and exciting, sustainability-focused and on-theme, inclusive of all three brands for equal awareness.
With the project in full swing, the clients were looking for a creative strategy to publicize their partnership to the Southern Nevada public. I suggested using an RTC bus as a moving billboard to promote the initiative, maximize visibility, and connect with the local community who sees and rides these buses daily. All three companies relied on me to deliver the creative vision for this project, requesting that the design be: attention-grabbing and exciting, sustainability-focused and on-theme, inclusive of all three brands for equal awareness.
My Approach
I partnered with an award-winning illustrator, Matt Carlson, to create an eye-catching design that depicts a sustainable future. We finalized the design with brand messaging and logos and used it for comprehensive marketing collateral and PR purposes.
I partnered with an award-winning illustrator, Matt Carlson, to create an eye-catching design that depicts a sustainable future. We finalized the design with brand messaging and logos and used it for comprehensive marketing collateral and PR purposes.
The Results
I successfully managed expectations and demands for three brands in a project that produced significant ROI, cost savings, and environmental improvements in Southern Nevada. RTC expects to save $1.2M in operating costs with our design on three buses, expanding to 5% of their fleet soon.
I successfully managed expectations and demands for three brands in a project that produced significant ROI, cost savings, and environmental improvements in Southern Nevada. RTC expects to save $1.2M in operating costs with our design on three buses, expanding to 5% of their fleet soon.
