As part of a comprehensive brand awareness campaign, my team and I executed a lifestyle photo and video shoot that spanned video, web, print, and digital media. The content created during this shoot is showcased in multiple formats, including the SWG Brand Anthem Video, which is one of the campaign’s cornerstone pieces.
The objective was to engage and educate the audience while building a strong emotional connection to the brand. We captured real-life moments that reflected the company’s values, community impact, and commitment to reliable energy solutions. These visuals were designed to communicate our message across various platforms—whether through a 60-90 second anthem video, mini videos, or digital assets.
The shoot involved careful coordination, from storyboarding and scheduling to filming and editing. My creative team was fully involved in the process, ensuring every shot supported the overarching campaign goals.
The video content was used across YouTube, website, print, and digital ads, reaching a broad audience while promoting the benefits of natural gas and SWG’s role in community development.
Behind the Scenes
