Project Overview
In 2022, I took on a pivotal role as Art Director for the photoshoot and Creative Director for the design of an essential project with Southwest Gas. The primary objective was crystal clear: to ensure that employees across Southwest Gas territories wear the correct Personal Protective Equipment (PPE) for their safety.
My Role and Achievements
The Challenge:
Southwest Gas's unwavering commitment to safety demanded a comprehensive solution. The challenge was to create a guide that communicated PPE requirements for various job activities effectively.
Southwest Gas's unwavering commitment to safety demanded a comprehensive solution. The challenge was to create a guide that communicated PPE requirements for various job activities effectively.
Our Solution:
In my capacity as Art Director, I orchestrated a photoshoot encompassing sixty distinct employee activities, each necessitating specific PPE. As Creative Director for the design of the guide, I transformed these visuals into a 55-page publication that not only informed but also inspired.
In my capacity as Art Director, I orchestrated a photoshoot encompassing sixty distinct employee activities, each necessitating specific PPE. As Creative Director for the design of the guide, I transformed these visuals into a 55-page publication that not only informed but also inspired.
The Result:
This project achieved its goal by making PPE usage clear and accessible to all employees. It stands as a testament to the power of visual communication in reinforcing safety.
This project achieved its goal by making PPE usage clear and accessible to all employees. It stands as a testament to the power of visual communication in reinforcing safety.
Recognition:
In 2022, the project earned esteemed accolades, including the Communication Awards - Print Excellence award and the Hermes Creative Award Gold, underscoring the project's impact and effectiveness.
In 2022, the project earned esteemed accolades, including the Communication Awards - Print Excellence award and the Hermes Creative Award Gold, underscoring the project's impact and effectiveness.
Reflection
This project exemplifies how a collaborative approach to design and photography can play a pivotal role in enhancing safety standards. As Art Director and Creative Director, I am proud to have been a part of a project that directly contributed to the well-being of Southwest Gas employees.
