Project Overview
Bringing Powerful Brands to Life
In the world of creative design and brand collaboration, some projects stand out as groundbreaking. As the Creative Director and Graphic Designer for the Southwest Gas and PBR partnership project, I had the privilege of spearheading an event that blended two dynamic brands into an unforgettable experience. This partnership marked a significant milestone for Southwest Gas, as they ventured into the world of arena graphics and large-scale event branding for the very first time.
In the world of creative design and brand collaboration, some projects stand out as groundbreaking. As the Creative Director and Graphic Designer for the Southwest Gas and PBR partnership project, I had the privilege of spearheading an event that blended two dynamic brands into an unforgettable experience. This partnership marked a significant milestone for Southwest Gas, as they ventured into the world of arena graphics and large-scale event branding for the very first time.
Designing the Arena Experience
Designing the Arena Experience
One of the project's primary goals was to create a holistic look and feel that could seamlessly transition to a large venue with giant screen displays, ribbon graphics, and a monumental jumbotron. This presented a unique challenge and an exciting opportunity. The result was a visual masterpiece that captivated the audience, immersing them in the energy of the event while subtly conveying the essence of renewable energy and sustainability.
One of the project's primary goals was to create a holistic look and feel that could seamlessly transition to a large venue with giant screen displays, ribbon graphics, and a monumental jumbotron. This presented a unique challenge and an exciting opportunity. The result was a visual masterpiece that captivated the audience, immersing them in the energy of the event while subtly conveying the essence of renewable energy and sustainability.
Collaboration with Powerful Brands
Working alongside a powerhouse brand, Professional Bull Riders (PBR), was an experience that pushed the boundaries of creativity. Both Southwest Gas and PBR shared a common purpose: to inspire change and create a sustainable future. It was our task to weave this shared vision into every aspect of the design. The collaborative synergy between Southwest Gas and PBR was not only a testament to their dedication to corporate responsibility but also a shining example of how partnerships can drive meaningful change.
Working alongside a powerhouse brand, Professional Bull Riders (PBR), was an experience that pushed the boundaries of creativity. Both Southwest Gas and PBR shared a common purpose: to inspire change and create a sustainable future. It was our task to weave this shared vision into every aspect of the design. The collaborative synergy between Southwest Gas and PBR was not only a testament to their dedication to corporate responsibility but also a shining example of how partnerships can drive meaningful change.
Beyond the arena: social media graphics
The impact of this partnership wasn't confined to the event venue alone. The design I crafted for the arena seamlessly translated into social graphics that played a pivotal role in promoting our collaboration. These graphics not only reached a wider audience but also carried the same electrifying energy of the event to the digital world, generating excitement and anticipation.
The impact of this partnership wasn't confined to the event venue alone. The design I crafted for the arena seamlessly translated into social graphics that played a pivotal role in promoting our collaboration. These graphics not only reached a wider audience but also carried the same electrifying energy of the event to the digital world, generating excitement and anticipation.
Reflection
This first-ever event experience for Southwest Gas was an unequivocal success. It not only showcased the company's commitment to innovation and sustainability but also left a lasting impression on all who attended. The arena graphics I designed played a pivotal role in creating an unforgettable atmosphere that will be remembered for years to come.
